Pushing for Pink is an annual skateboarding event that Gary Rogers and Mathew Matthews created in an attempt to nurture the growth of breast cancer prevention. Our mission is to remind people that they are not alone in their current life situations. The goal of Pushing For Pink is to use skateboarding to bridge the feeling of separation and loneliness that comes with watching someone you love battle cancer. Even if it’s simply one day a year; Pushing For Pink will continue to peacefully bring people from all walks of life together in celebration of loved ones who have won, lost or are currently battling against breast cancer.

Over the past 2 years we’ve teamed up with DLX Dist. and The Keep A Breast Foundation to host a 3.5 mile skate through San Francisco’s Golden Gate Park, as well as offering pink skateboard product to all attendees at a discounted price in exchange for donations. 100% of Pushing for Pink’s proceeds are donated to The Keep A Breast Foundation at the event's conclusion.

"We are so stoked and honored to have such a rad event helping our mission to empower young people around the world with breast health education and support. A HUGE thanks to Pushing for Pink and the skating community for everything you do to spread breast cancer prevention education." — Keep A Breast


Check out previous and future annual Pushing for Pink events.


Pushing For Pink has successfully gathered hundreds of skateboarders both locally and nationally to spread the message that skateboarders from varied backgrounds can peacefully stand up together in support of breast cancer prevention. Pushing For Pink’s first and second annual event combined has raised over $15,000 in donations for The Keep A Breast Foundation.

Check out our product below!

Rastaclat Bracelet

Pushing For Pink style bracelet is now available online & at select Tilly's stores. $1 from the sale of each bracelet will be directly donated to The Keep A Breast Foundation.

Enamel Pins *SOLD OUT*

50% of the proceeds are donated to The Keep A Breast Foundation

Pushing for Pink - Spitfire Wheels

80HD Chargers | Classic Shape | A portion of the proceeds from these wheels goes to The Keep A Breast Foundation